At the turn of the last century, Joseph Leyendecker became
America's wealthiest and most famous illustrator with his popular
covers for THE SATURDAY EVENING POST.

Charles Beach was his stunningly handsome model who generated
more fan mail than legendary film star Rudolph Valentino.

Together, they set nation-wide trends in everything from fashion to
holiday traditions. Together, they also had a love affair that lasted
50 years. The world was theirs until Leyendecker’s ambitious protégé,
in search of his own fame and fortune, decided it was time for the torch
to be passed to a new generation. And the young Norman Rockwell
would stop at nothing to see his dream come true.